Why we celebrate Real Bread Week

Why we celebrate Real Bread Week

Fans of the doughy stuff unite! High-fiving your local bakery and your own baking skills is what Real Bread Week is all about. So stroll past the supermarket shelves with additive-laden, plastic-wrapped bread and savour the deliciousness of real bread.

What is Real Bread Week? 

It was launched by the Real Bread Campaign in 2009 with two aims. The first was to get people thinking about the independent bakers in their own community and to start supporting them by exploring their product list. And the second - to get people baking their own bread. Not only is this a useful activity, whether it’s at home or in the classroom, but it improves baking knowledge and directs people toward healthier choices by avoiding all the artificial additives that can be part of an industrial loaf.

"There is a big difference between bread that has gone through an industrial food chain and bread that has been individually, or home, baked and now is the ideal time to discover it," says founder, Andy.

What's so special about bread?

  • Bread has history. In fact, it’s a food that humans have been enjoying for more than 10,000 years.  Dating back to the Stone Age, bread making is one of the earliest chemistry experiments in human history.  Did you know that the first loaf was an accidental discovery? One of our Neolithic ancestors ground wild seeds and grains, added water, and left the lumpy “dough” on hot stones in the embers of a fire! It has sustained us at some of the toughest moments in human existence, including Covid, and it’s something that many people all over the world enjoy in different ways - it’s good stuff worth celebrating. 
  • Bread is very versatile. If you think of bread then your mind might initially turn to a loaf but that’s just the tip of a doughy iceberg where the versatility of bread is concerned. Bread actually comes in many different forms, from naan to challahs, pretzels to tortillas. It might be the first thing you grab in the morning or the last thing you eat at night.
  • Bread is a blank canvas. One of the reasons why bread is so popular is because it’s so easy to adapt to personal taste. A slice of bread (or a wrap or roll) can be easily transformed into the most delicious food in a way that is personal to you, whether that’s with salad and veg or a delicious spread. And there's always the option to add seeds, herbs and other ingredients to your dough for variety.

  • Making bread takes us away from it all.  And, let's face it, there's a lot of nasty stuff happening in the world right now.  Getting out some Risen #superflour, putting on some music and getting a bit doughy in your kitchen is what we need right now.  It nourishes ourselves in more ways than one. It's a wholesome activity where we witness creating something from nothing, well, four simple ingredients.  We need to bake bread now more than ever - from it therapeutic effects to its positive feelings of accomplishment - let's get our bake on for Real Bread Week.

Real Bread Week is happening right now and is the ideal excuse to explore the role of bread in your life and how you most like to enjoy your loaf. Try our white, wholemeal and spelt flours in your home creations - they are 100% Austrian quality grain, free from additives and GMO, and are sustainably sourced and milled. 

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